General Contractor Marketing ΓÇö Websites & Lead Systems | Double G
General Contractor Marketing

GC Marketing — Fill Your Pipeline With Qualified Remodel & Build Leads

Done-for-you marketing for general contractors. AI that qualifies by budget, timeline, and scope before a lead hits your calendar. Portfolio-first website. Review funnel. Flat $297/month.

General Contractor Marketing marketing system
The Real Problem

GCs Don’t Need More Leads — They Need Qualified Ones

$5K bathroom refresh tire-kickers are a waste. $85K kitchen remodels are the business. We build the marketing filter that attracts serious homeowners and screens out price shoppers before they hit your calendar. Read our guide to contractor marketing mistakes to see the most common traps.

$85K
typical value of a qualified kitchen remodel
20 min
homeowners spend on your site before calling
3x
close rate when leads are budget-qualified upfront
Qualification First

Qualify Leads Before They Book — Or Waste Saturday on Walkthroughs

The AI inbound call agent asks the questions you’d ask: project type, budget range, timeline, ownership status, scope.

Unqualified leads get nurtured in a follow-up sequence. Qualified ones land on your calendar with the project details already in your inbox. You stop burning Saturdays on tire-kickers with $12K for a $40K project.

Real numbers: GCs we work with see their walkthrough-to-signed-contract rate jump from 18% to 48% inside 90 days — not because they close better, but because the leads are pre-qualified.

Premium Positioning

Your Website Should Scream “We Do Premium Work”

A GC’s website is 70% of the sales close. Homeowners spend 20 minutes on your site before calling — if it looks like a 2012 template, the $85K kitchen is going to the GC with drone footage and case studies.

Our GC websites lead with portfolio-first design: gallery, case studies, process walkthrough, trust signals (licensed, insured, bonded, BBB A+), and dedicated pages per project type.

  • Full-bleed portfolio galleries
  • Case study pages (we help you publish them)
  • Licensed / insured / bonded / BBB trust badges
  • Process walkthrough: discovery → design → build → warranty
  • Financing partner integration
Service Pages That Rank

Service Pages That Win the Long Tail

We build a dedicated page for each project type, each targeting its own long-tail search and routing into the same AI qualifier:

  • Kitchen remodeling [city]
  • Bathroom remodeling [city]
  • Home additions
  • Whole-home renovation
  • ADU / in-law suite construction
  • Custom home building
  • Commercial build-out
  • Historic home renovation
Reviews Sell the Bid

Reviews Sell the Bid Before You Quote It

Two bids on the table, you at $92K, competitor at $89K — homeowner picks the GC with 150 5-star reviews over the one with 30, every time.

Our review automation builds that moat fast. Every completed project triggers a review request, happy customers go to Google, unhappy feedback stays private.

For cross-trade referrals, pair with electricians, plumbers, and remodelers in your market.

No long-term contracts. Free build. Cancel anytime.

The Package

The GC Growth Stack for $297/Month

Everything below, bundled. Free website build. Launched in 5-7 days. No setup fees. No contract.

Complete System

The GC Growth Stack

$297/month · no setup fee · cancel anytime

Built for GCs who do 5-figure+ projects. Not for handyman work.

FAQ

General Contractor Marketing, Answered

The questions every contractor asks before saying yes.

How do we position vs. big-box remodelers like Re-Bath or Power Home Remodeling?

Your advantage is custom work, personal service, local presence. We position your site around those — they can’t compete on warmth, only on volume. Reviews + case studies + local SEO widen the gap.

We do commercial build-outs. Is that covered?

Yes, commercial-specific landing page included, with B2B-tailored intake and longer sales-cycle nurture sequences.

How does budget qualification work?

The AI agent asks budget-range questions in the intake (e.g., “Is your budget under $25K, $25-$50K, $50-$100K, or $100K+?”). Leads under your minimum get nurtured in a follow-up sequence instead of booked on your calendar.

What if I only do custom homes, not remodels?

Fully customizable. We lead with custom-home positioning, drone-footage portfolio, architect-partner signals, and target long-tail custom-home searches. See the lead gen playbook.

How fast do I see results?

Text-back and qualification day one. Review flywheel 2-4 weeks. Map Pack + SEO 60-90 days.

Can you integrate with CoConstruct or BuilderTrend?

Yes. Qualified leads flow from our intake into your project management software automatically.

Is there a contract?

No. Month-to-month. Cancel anytime.

Ready to Fill Your Pipeline With $50K+ Leads?

Book a free 15-minute demo. We’ll show you exactly how we’d filter the tire-kickers out and bring you qualified remodel and build leads.

Book Your Free Demo Call 850-820-2869